Sandy Simon - his story in words and pictures


iPic Movie Theater - Delray Beach

Posted on January 5, 2015 at 10:40 PM

Following is my email to the Planning and Zoning Director, Mr. Little, Director of Planning and Zoning and the P&Z Board members.


“Anyone who has perused the iPic application, what it requires and its negative impact on our city and the CBD, cannot accept it, recommend it or approve it.


It is far too intensive, it asks citizens and shoppers to give up 107 free surface parking spaces for just 50 that will be made available in the new iPic parking garage.

Many, if not most, near the 4th Avenue entrance to the garage will be set aside for the gifting of the north half of the 100 year old alley. This alley is critical to the operation and off Atlantic Avenue delivery, the waste removal and other needs of Atlantic Avenue stores in that area. To abandon the north half as suggested by the CRA would eliminate that access.


For What benefit is this 8 theater to the citizens of our city? The old public Library and Chamber of Commerce lands and buildings belong to the citizens of Delray Beach. Yet the proceeds from this possible sale, a reported $3.6 million would go to the CRA, NOT to the city which needs these funds. The developer tells us they expect 420,000 patrons each year. 420,000! They claim these theaters will bring an additional $6.5 million in revenue to downtown. Well, think about it - 420,000 times a very conservative $20 per person (including tickets - currently $18.00 at their current theaters), popcorn, candies, sit down-yes, they say "sit down food service, sodas, etc., comes to $8.4 million! Now how does it help downtown restaurants and shops when their estimated income goes only to the theater? Even if just 72% of the 420,000 attend, - 300,000, at $20-25 per attendee, the gross revenue will come to $6.0 to $7.5 million and go directly to the theater.

Additionally remember also that movie theaters are destinations, not anchors attracting shoppers and diners. For example look at the theater at Linton and U.S. #1. Several retail stores including strong nationals near the Regal Theater closed. And now, even Regal closed, replaced by a Gym.


We must not allow this project in the CBD proceed.


Thank you for listening. My agenda is on behalf of the quality of life of the citizens and the success of the businesses of Delray Beach.


Sandy Simon”

Detailed information has been given to the P&Z Board and to your staff.

This project belongs outside the Central Business District (CBD) where 800 parking spaces would appropriately be required. It is totally inappropriate for our CBD! The developer is trying to squeeze a watermelon into a tennis ball. Look into this and satisfy yourself. I have and I believe this project will badly hurt the shops along Atlantic Avenue

I have a question: Is it time for the CRA Board to be elected by the citizens? The CRA has not removed most of the blight, especially south of Atlantic Avenue, collects its TIF from east of the Intracoastal to AIA.

Have you ever seen blight there?

Simplest way for that to happen is to have The City Commission replace the CRA Board and become the CRA Board.


If you believe as I do that this proposed theater and office project should NOT be located in the Central Business District with its entrance on S.E. Fourth Avenue then please contact our City Commissioners ASAP.


Yes, to have theaters NEAR to downtown town, with adequate parking would be nice, but it's not imperative



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